The Memory Factory
With scents, we let our memory take control. Working with photographer Thomas Sito and the creative direction bureau VERY VERY Modern (responsible for our art direction since Camani is established), we create the campaign #ScentTranscend to mimic the concept of remembrance by scents, with the sensual curves of plants and flowers - elusive and mysterious. The results are images in brash colors to define Camani's joyful spirit, with a touch of austerity.
Photography and Art Direction by Thomas Sito
Art Direction and Styling by VERY VERY Modern